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	<title>Magnitude Digital Blog &#187; News</title>
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	<link>http://www.magnitude.co.uk/blog</link>
	<description>The blog of magnitude digital creative agency</description>
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		<title>Searches for discount vouchers have increased by 47.5%</title>
		<link>http://www.magnitude.co.uk/blog/web-news/searches-for-discount-vouchers-have-increased-by-475</link>
		<comments>http://www.magnitude.co.uk/blog/web-news/searches-for-discount-vouchers-have-increased-by-475#comments</comments>
		<pubDate>Thu, 27 Aug 2009 12:33:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client services]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[CTA]]></category>
		<category><![CDATA[hitwise]]></category>
		<category><![CDATA[hotukdeals]]></category>
		<category><![CDATA[increase search traffic]]></category>
		<category><![CDATA[Voucher Codes]]></category>
		<category><![CDATA[Voucher redemtion]]></category>
		<category><![CDATA[vouchercodes]]></category>

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		<description><![CDATA[I&#8217;m always looking for ways to drive more traffic to a client’s website – so it’s always good to see the stats that back up key parts of online strategies that I write!

In the last 12 months UK Internet searches for discount vouchers have increased by 47.5% * 
Restaurant voucher searches have increased by 226.3%*. [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Digital media seems to keep on bucking the trend</title>
		<link>http://www.magnitude.co.uk/blog/web-news/digital-media-seems-to-keep-on-bucking-the-trend</link>
		<comments>http://www.magnitude.co.uk/blog/web-news/digital-media-seems-to-keep-on-bucking-the-trend#comments</comments>
		<pubDate>Wed, 24 Jun 2009 10:55:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[credit crunch]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[online presence]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://www.magnitude.co.uk/blog/web-news/digital-media-seems-to-keep-on-bucking-the-trend</guid>
		<description><![CDATA[



 
 Well despite all the doom we read about everyday it seems the result has been to accelerate the use of digital media as the most cost effective way of marketing.
Over the last 10 years we have seen two things. Firstly continuous economic growth and secondly the phenomenon of the Internet that has revolutionised [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Magnitude shortlisted in NMA Effectiveness Awards</title>
		<link>http://www.magnitude.co.uk/blog/web-news/magnitude-shortlisted-in-nma-effectiveness-awards</link>
		<comments>http://www.magnitude.co.uk/blog/web-news/magnitude-shortlisted-in-nma-effectiveness-awards#comments</comments>
		<pubDate>Fri, 15 May 2009 15:21:31 +0000</pubDate>
		<dc:creator>Jude</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[NMA]]></category>
		<category><![CDATA[win]]></category>

		<guid isPermaLink="false">http://www.magnitude.co.uk/blog/web-news/magnitude-shortlisted-in-nma-effectiveness-awards</guid>
		<description><![CDATA[Another day, another accolade and a Friday afternoon pat on the combined backs of the team.
We have found out this week that we have been short listed for the NMA Effectiveness Awards for our work with wagamama last summer. Now we have a chance of winning in the Best Consumer Products and Services Campaign category [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Budget doom and gloom has silver lining for digital industry</title>
		<link>http://www.magnitude.co.uk/blog/web-news/budget-doom-and-gloom-has-silver-lining-for-digital-industry</link>
		<comments>http://www.magnitude.co.uk/blog/web-news/budget-doom-and-gloom-has-silver-lining-for-digital-industry#comments</comments>
		<pubDate>Fri, 24 Apr 2009 09:18:52 +0000</pubDate>
		<dc:creator>Jude</dc:creator>
				<category><![CDATA[Client services]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[industry]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://www.magnitude.co.uk/blog/web-news/budget-doom-and-gloom-has-silver-lining-for-digital-industry</guid>
		<description><![CDATA[The recent budget has yet again brought home the severity of (and I hate saying these words) &#8216;the current climate&#8217; and the doom and gloom it presents to us all&#8230; a continuously shrinking economy, a whole world of debt and a future looking more and more financially-bleak. However, one industry continues to see the silver [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Wow &#8230; more webby success</title>
		<link>http://www.magnitude.co.uk/blog/web-news/wow-more-webby-success</link>
		<comments>http://www.magnitude.co.uk/blog/web-news/wow-more-webby-success#comments</comments>
		<pubDate>Thu, 23 Apr 2009 16:06:39 +0000</pubDate>
		<dc:creator>Jude</dc:creator>
				<category><![CDATA[Client services]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[magnitude]]></category>
		<category><![CDATA[ping pong dim sum]]></category>
		<category><![CDATA[Webby Awards]]></category>

		<guid isPermaLink="false">http://www.magnitude.co.uk/blog/web-news/wow-more-webby-success</guid>
		<description><![CDATA[As Jude mentions below, we&#8217;ve just been given Official Honoree (horrible spelling I know!) recognition for Ping Pong Dim Sum by the 13th Annual Webby Awards from NYC. 
We&#8217;re pleased as punch for this as it validates all our hard work and means we can give ourselves a quick pat on the back and raise [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Da da dah! Another Webby nomination!</title>
		<link>http://www.magnitude.co.uk/blog/web-news/da-da-dah-another-webby-nomination</link>
		<comments>http://www.magnitude.co.uk/blog/web-news/da-da-dah-another-webby-nomination#comments</comments>
		<pubDate>Thu, 16 Apr 2009 16:17:17 +0000</pubDate>
		<dc:creator>Jude</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[webbys]]></category>
		<category><![CDATA[win]]></category>

		<guid isPermaLink="false">http://www.magnitude.co.uk/blog/web-news/da-da-dah-another-webby-nomination</guid>
		<description><![CDATA[
We were still reeling from the news that we had won an incredible, two Webbys in 2008, for our work with wagamama, when we entered another one of our client&#8217;s websites to 2009’s international competition. Although we thought the work we had done for Ping Pong was just as good, we thought that &#8216;we should [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Jude in Harrogate Advertiser&#8230; article below</title>
		<link>http://www.magnitude.co.uk/blog/web-news/jude-in-harrogate-advertiser-article-below</link>
		<comments>http://www.magnitude.co.uk/blog/web-news/jude-in-harrogate-advertiser-article-below#comments</comments>
		<pubDate>Fri, 27 Mar 2009 11:12:33 +0000</pubDate>
		<dc:creator>Jude</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.magnitude.co.uk/blog/web-news/jude-in-harrogate-advertiser-article-below</guid>
		<description><![CDATA[Jude Turner, client services director, Magnitude

As high street sales continue to suffer in the current economic climate and consumer habits fluctuate seemingly by the week, today’s savvy retailers are grasping the online mantle and putting the internet at the heart of their business strategy. 
The potential of digital marketing continues to evolve with relentless energy, [...]]]></description>
		<wfw:commentRss>http://www.magnitude.co.uk/blog/web-news/jude-in-harrogate-advertiser-article-below/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hello Daddy Donkey!</title>
		<link>http://www.magnitude.co.uk/blog/web-news/hello-daddy-donkey</link>
		<comments>http://www.magnitude.co.uk/blog/web-news/hello-daddy-donkey#comments</comments>
		<pubDate>Thu, 19 Mar 2009 17:31:39 +0000</pubDate>
		<dc:creator>Jude</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[business win]]></category>
		<category><![CDATA[daddy donkey]]></category>
		<category><![CDATA[new client]]></category>

		<guid isPermaLink="false">http://www.magnitude.co.uk/blog/web-news/hello-daddy-donkey</guid>
		<description><![CDATA[Just wanted to inform you all that we have another extremely tasty client to shout from the rooftops about &#8211; Daddy Donkey!
We can&#8217;t wait to start work on their new site but in the meantime check them out at www.daddydonkey.co.uk  and be sure to pop to their stand in Farringdon&#8217;s Leather Market for a [...]]]></description>
		<wfw:commentRss>http://www.magnitude.co.uk/blog/web-news/hello-daddy-donkey/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>More is less&#8230; in world of web copy?</title>
		<link>http://www.magnitude.co.uk/blog/web-news/more-is-less-in-world-of-web-copy</link>
		<comments>http://www.magnitude.co.uk/blog/web-news/more-is-less-in-world-of-web-copy#comments</comments>
		<pubDate>Fri, 06 Mar 2009 10:15:24 +0000</pubDate>
		<dc:creator>Jude</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[web copy]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.magnitude.co.uk/blog/web-news/more-is-less-in-world-of-web-copy</guid>
		<description><![CDATA[This one is very much open to debate &#8211; as I am keen to find out the general consensus on the subject of web copy&#8230;
I am an ardent believer that less is more and as a web user, personally, always prefer snappy and to-the-point when I am browsing. I tend not to be interested in [...]]]></description>
		<wfw:commentRss>http://www.magnitude.co.uk/blog/web-news/more-is-less-in-world-of-web-copy/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make time to Tweet</title>
		<link>http://www.magnitude.co.uk/blog/web-news/make-time-to-tweet</link>
		<comments>http://www.magnitude.co.uk/blog/web-news/make-time-to-tweet#comments</comments>
		<pubDate>Fri, 20 Feb 2009 16:59:17 +0000</pubDate>
		<dc:creator>Jude</dc:creator>
				<category><![CDATA[Client services]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[bebo]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.magnitude.co.uk/blog/web-news/make-time-to-tweet</guid>
		<description><![CDATA[Many organisations are reluctant to delve into the world of using social media as a marketing tool. To some organisations, the idea seems too risky of negative exposure, is far too time consuming and the just the thought of online social networking causes some to turn and run towards the less &#8216;geeky&#8217; and more safe, [...]]]></description>
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		<slash:comments>1</slash:comments>
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