Today sees Adidas, a leading global sports brand in a Dutch copyright court.The case began 10 years ago and sees Adidas attempting to increase the protection of their ‘3 stripe’ branding that makes their clothing uniquely ‘adidas’. They are accusing a few smaller trainer brands of copying the Adidas look and taking ‘unfair advantage’ of their leading global brand. In the past the likes of H+M and K-Swiss have done very well selling trainers with 2 or 5 stripes. A ruling from the Dutch courts is expected April 10. Read more…

For the past few months Magnitude have really pushed with their PR and have so far featured in an array of local and national press ranging from the Yorkshire Evening Post to industry mag, The Drum. Magnitude are also in the process of rebranding so watch this space as our new look is coming soon.

In the meantime and as part of ‘Operation PR’ we recently had some great staff photos produced by Harrogate-based photographer, Ian Marshall. Who incidentally is James, our Client Service Manager’s best man… Awww

Anyway if you fancy a nosey, just click on the link.

Ever fancied a starring role in Hairspray the Musical?

Well our guys at Magnitude have come up with a great viral campaign which allows users to create an animated character from the show with their own face uploaded onto the body of the dancer. Once that’s done you can then watch “yourself” perform alongside the rest of the cast with the option of even being able to save your performance as a screensaver.

The campaign is due to go live anytime soon and will be available at www.hairspraythemusical.co.uk

Keep checking our blog and the Magnitude website for updates.

Magnitude have recently won a new account and this time it’s for the northern-based architects, Seven Architecture.

Along with the reorganisation of Hopwood Hall College, Seven Architecture have also worked on various city centre developments, Listed Building redesigns and National Park projects.

Seven Architecture’s director, Simon Parker said, “Seven is a new architecture practice, focused on adding value to our client’s business through good, considered design and a professional service. We enjoy working with like-minded creative professionals and we were delighted to find a team as well regarded as Magnitude digital agency, just down the road in Harrogate. We see our website as critical in communicating our abilities and culture to potential clients and staff and Magnitude have really worked hard to understand us and help deliver this message.”

Magnitude will be redesigning Seven Architecture’s entire website with the hope of moving the company and website forward to the next level. Work on the new website has already started and is due to be completed by the summer.

I recently made a viral video for wagamama as part of the Me and My Bod campaign.I searched high and low for exporting settings from After Effects for video sharing sites like Vimeo. Hope this helps! Read more…