Digital media seems to keep on bucking the trend
Well despite all the doom we read about everyday it seems the result has been to accelerate the use of digital media as the most cost effective way of marketing.
Over the last 10 years we have seen two things. Firstly continuous economic growth and secondly the phenomenon of the Internet that has revolutionised the way we communicate and source what we buy. One thing therefore that will be different during this recession is that it will be the first test of how business can make their online presence reduce costs and generate more sales.
The shock-waves that will be felt in 2009 from the fall out of the credit crunch are already in on their way. Increasingly what we are witnessing is the end of commodity stores on the high street as sales fall and costs rise. Cds, books, white goods, games, cameras, electronics and holiday travel are now rapidly moving to ‘online only’ trading. More and more of us are now web savvy and buying online and the evidence is that we are now more comfortable buying even personal items as proven by the highly successful online clothes store asos.com
So for 2009 the Internet will either prove the saviour of some businesses or the opposite for those who fail to invest in their online proposition and allow web savvy competitors to take more and more business.
We at Magnitude have already been highly active with our clients making sure they have highly flexible online marketing plans in place for 2009 with emarketing, easy online shopping facilities and supporting processes to deliver excellent service online.
Looking further ahead our teams are already working on a range of projects that will deliver the online presence on any platform be-it a PC, TV or mobile phone.
Tony humphreys
June 24th, 2009 at 4:33 pm
Have to agree with you on that one Tony. I am seeing big waves in the internet-sphere and I can see you share my passion for all things 10101010101!
June 29th, 2009 at 11:14 am
I think you’ve hit the nail on the head here
“So for 2009 the Internet will either prove the saviour of some businesses or the opposite for those who fail to invest in their online proposition and allow web savvy competitors to take more and more business.”
There is so much competition these days and its so important to make sure you are one step ahead of your competitors as only the fittest will survive. Its important to make sure you have no additional dead-weight in your business and that each and every person is contributing to the max.