This one is very much open to debate – as I am keen to find out the general consensus on the subject of web copy…

I am an ardent believer that less is more and as a web user, personally, always prefer snappy and to-the-point when I am browsing. I tend not to be interested in the long arduous company history blurb and usually care far more about the general aesthetic of a site and its usability than being told what the company ethos is.

However, copy is something so many of our clients feel strongly about and although I understand this (as it is one of the things they can easily change themselves often) I want to be able to offer constructive advice to them on what is best – based on more than just my opinion!

I am not talking about going down to one-liners. A couple of chunky, neat paragraphs is enough to keep me both educated and interested when browsing and is usually plenty to get the point across – if you are careful with your word choices. However, I am also aware there is a place for detailed copy filled with key words and their synonyms – if only for pure SEO purpose – but is there a space for this perhaps outside the main pages of a site?

Just to be clear I am not talking about article-based new sites and the like but company and brand websites looking to sell themselves and their product/brand…

Blogs for instance are definitely the place to wax lyrical and go into detail and these can be directly linked into you website – but I do believe that any copy that forces you to scroll down, will force you to switch off.

If anyone knows any stats or findings on this would love to hear about them – as I would like to offer our clients some facts to, if possible, more clearly back up my argument for simple and snappy! Or alternatively, if you know better and can inform me of why more is, well, more – than I would be happy to hear from you too!