I’m always looking for ways to drive more traffic to a client’s website – so it’s always good to see the stats that back up key parts of online strategies that I write!

In the last 12 months UK Internet searches for discount vouchers have increased by 47.5% *

Restaurant voucher searches have increased by 226.3%*. Pizza restaurants have dominated the top 10 voucher related searches in the UK during the 4 weeks ending 01/08/09. ‘Pizza Express voucher’ was the second most searched for voucher term over the period, and the most popular branded voucher search.

If you’ve got an offer, we would recommend e-mail campaigns, posting the links onto various voucher code sites like www.myvouchercodes.co.uk, www.hotukdeals.com and www.vouchercodes.com to name a few…blog and tweet the offer - with targeted CTA vouchers and track these through redemption figures on the shop floor. It’s a great way to prove that it works with figures supporting the trends above, there’s a fine line to be had with what you offer – making it something that’s worth redeeming and at the same time profitable for the business.

It’s something that at Magnitude, we’re keen to promote and we’re currently compiling case studies to show the traffic stats to shows that it does work!

*(Source Hitwise 27^th Aug 09)